About the Las Colinas Polo Club Located Near the Heart of Dallas, Texas (1996-2011)
The very successful and popular Willow Bend Polo and Hunt Club closed it’s doors as a country club in 1996. Therefore many dedicated ladies and gentlemen of the former WBPHC worked hard to establish what was known as the Las Colinas Polo Club for 15 years (1996-2011). It was conveniently located near the heart of Dallas approximately one mile west of Luna Road off Riverside Drive, on the northeast corner of the Las Colinas Equestrian Center.
Willowbender and enthusiastic polo Patron Jesse Pruitt generously served as the only club President for 15 years, beginning in 1996 until the Las Colinas Polo Club closed in 2011.
“In February of 2008 after making a persuasive marketing plan first to Kevin Mokarow and once Kevin approved and paved the way, and lastly to John Muse. I was hired as, the first to my knowledge, a paid staff member as the Marketing and Events Director for the newly organized North Texas Polo LLC and their Las Colinas Polo Club. In the fall polo season of 2008, Jesse left a voicemail and later told me in person during a polo match with infectious enthusiasm one of the best compliments of my life. Jesse Pruitte said, ‘Charlotte! I don’t know what and how you are doing it but I HAVE NEVER SEEN THIS MANY (new) PEOPLE AT POLO (the Las Colinas Polo Club), on a Sunday, in the FALL and DURING a DALLAS COWBOY GAME!!! What ever you’re doing, please KEEP IT UP!’
“My own ideas and grass-roots strategies resulted in an increase in attendance of 500% in just a few months. My bosses were North Texas Polo LLC Executive Directors and team Patron’s Mr. Jesse Pruitt (team CMC), Mr. John Muse (team Lucchese), and Mr. Kevin Mokarow (team Mokarow) and Willow Bend Polo’s, polo pro Robert Payne, Jr. served as the liaison between the Executive Directors who were each highly successful and very busy business men on an average daily basis.
Unfortunately just about all American’s know what happened to the United States economy and banking industry in late October 2008. As a result, long time polo field sponsor, Capital One Bank, had to cancel their sizable yearly sponsorship after over six years. Automobile and champagne divot stomp sponsor, University Park Audi had to do the same.
Las Colinas Club President and longtime polo Patron, Jesse Pruitt, called me into his business office to inform me that due to the Club being down such a significant amount in income due to sponsor’s reduced marketing budgets, that the club could no long afford to make my paychecks. However, he did encourage me to please still promote if I could because they appreciated my loyal and successful support. Therefore, I formed Texans for Polo in 2009 after my two ruptured discs neck fusion surgery which was a success.”
~Charlotte Taylor, North Texas Polo LLC & Las Colinas Polo Club Marketing Director, a.k.a. the “Polo Lady”
Despite ALL of Charlotte’s promotional efforts (she was not in charge of club sponsorships) that was a long time independent agent, Charles Ward’s, responsibility, the polo club limped along in it’s last year due to the lasting impact of the U.S. economy. As a result the Las Colinas Polo Club closed after it’s 2011 polo season.
Sadly, the entire Las Colinas Equestrian Center, including the expansive acreage know as the Las Colinas Polo Club from 1996-2011, 15 years in operation, sold and is no longer in operation as of 2015.
Longtime, loyal, and hugely supportive Las Colinas Polo Club President, Jesse Pruitt, gave it a good last shot as he proposed that the USPA Polo Training Foundation move to the polo field and equestrian center in 2014.
Also wise and kind polo pro Tom Goodspeed operated the revived SMU Polo team from there and formed the Irving Polo Club at the Las Colinas Equestrian facilities beginning in 2011 until the city of Dallas sold it. The Las Colinas Polo Club’s was located in a flood zone, which resulted in it being under water on occasions. Therefore it is unclear to many former members of LCPC what will happen to the former polo field.
“As a result, the fun and beautiful memories so many players and fans enjoyed at the Las Colinas Polo Club will live on and on, in many people’s hearts!”
~ Charlotte Taylor
All the ladies and gentleman who used to play at the Las Colinas Polo Club resumed polo play on their combined total of six private polo ranches they began to develop back when the world class Willow Bend Polo and Hunt Club closed it’s doors back in 1996. These players and patrons continue today to play on the combined total of 11 different polo fields located just north of the shores of Lake Lewisville. Specifically in Little Elm, Oak Point, and Aubrey in North Texas.